PROPEL FINTECH MORTGAGE ORIGINATION PLATFORM FROM

"INDUSTRY BEST-KEPT SECRET" TO FORTUNE 500 ACQUISITION

FinTech enterprise solution provider Palisades Technology Partners wanted to earn greater visibility for its cloud-based mortgage origination platform.  In order to transition the company from an industry "best-kept secret" to a business powerhouse, our team assessed the “platform” of market differentiators that Palisades brought to the financial services sector and leveraged those differentiators to earn market-changing media coverage.

Strategy: the team designed and launched an industry thought leader campaign. Our focus was on analyst, influencer and media outreach seeking to publicize Palisades' superior technology performance. We also offered a successful client case study to demonstrate the technology's ability to produce loan origination volume, revenue performance and internal productivity results. The team pursued an aggressive schedule of performance and new client milestone "win" announcements, key industry commentary from the executives, and feature story placements in select, top-tier media. The team further positioned the growing company as "acquisition-ready" by consistently showing up in the key media, with key proof points, that were demonstrated by our research to have high value by the target company (IBM).

Program Results:

• Within the 24 months, the public relations strategy had helped earn:

• Acquisition offer from IBM

• Overall media impressions of 15 million +

• Analyst endorsement from key research resource TowerGroup

• Top Technology Vendor award designation from Mortgage Technology Magazine

Coverage in key media, including:

• American Banker

• Mortgage Technology

• InfoWorld

• Washington Post

• Bank Systems & Technology

QUESTIONS?  WANT TO CONNECT? CALL OR TEXT:  503.298.9749 | Email:  pam@prapublicrelations.com

We're happy to answer your questions about communications, market leadership and your company's opportunities.