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About us

PRA Public Relations

A top 30 Global PR agency

our expertise. YOUR SUCCESS

PRA Public Relations is an award-winning top agency delivering success-driven thought leadership programs for innovative, fast-moving companies in technology and consumer markets. We work nationally, teaming up with the top industry, business, tech and consumer media to secure true media coverage that works for your brand around the clock. Authentic media results are highly valued by Google and other search platforms, and these indexed results don’t go away when your marketing click budget ends. Media coverage will keep earning performance, awareness and market mindshare, in many cases for years to come.

Our expertise has not gone unnoticed by our peers: We are proud to share:

PRA PUBLIC RELATIONS TOP AGENCY RECOGNITION

These awards aren’t based on paid submissions - we are honored to note that our team has been recognized based on the excellence of our results, expertise and client satisfaction.

Virtual Agency | Seasoned Experience

Our virtual national agency model, works with only veteran experts in the field, ensuring your company benefits from highly-experienced strategic guidance, media outreach and program management. Our team members are cited in national publications, have served as newspaper editors, and are on a first-name basis with some of the top producers and editors in the field.

Performance Pledge: We Deliver

Indeed, our expertise means we can stand with confidence behind our performance pledge: we deliver the results promised in your custom communications program, or we work off the clock until we do. It’s that simple. If we promise you media opportunities, we deliver. Period.

PRA Public Relations A Bright Idea

expertise

leadership

results

what a bright idea

meet the Team

We’re Here for the win.

and for you

How can we offer these extraordinary results and expert strategies?

Simple. Our executive team has worked together across agency relationships, clients and custom projects for over 20+ years.  We’ve worked with the major agencies, secured results for the largest Fortune 500 clients and snagged the most prestigious awards for our work.

This seasoned relationship provides valuable payoff in creative output, efficient workflow and a unified vision of excellence in results.

Our highly experienced & nimble team, cost-effective solutions and understanding of the value in teaming public relations' media results with digital & social strategies means successful outcomes and amplified performance. We think that’s a win.

  • PAM ABRAHAMSSON

    PAM ABRAHAMSSON

    FOUNDER
    CEO

  • TRACI DAKINS

    TRACI DAKINS

    SENIOR DIRECTOR OF CONTENT & RESEARCH

  • MARIA DYKSTRA

    MARIA DYKSTRA

    SENIOR ADVISOR SOCIAL STRATEGY | FOUNDER, TREDIGITAL

  • CARA HARBOR

    CARA HARBOR

    SENIOR ADVISOR, THOUGHT LEADERSHIP & BLOCKCHAIN

  • JENNIFER SMITH

    JENNIFER SMITH

    DIRECTOR OF
    OPERATIONS

  • TODD SCHUETZ

    TODD SCHUETZ

    DIRECTOR, LUXURY CONSUMER, CELEBRITY & INFLUENCER PRACTICE

  • LISA EYO

    LISA EYO

    STRATEGIC PARTNER GLOBAL DIGITAL MARKETING | THIS IS LD MARKETING