FORTUNE 500 CASE STUDY: COOKING UP AN AWARD WINNING CAMPAIGN FOR WESTERN UNION
This campaign for Western Union featured the Western Union social & digital team, with our experts jumping in on the PR. We earned millions of views, feature coverage in the world's most prestigious media, and likes and shares across community channels while creating a strong bond with its community and reinforcing consumer use of the Western Union money transfer service solution - and a prestigious Shorty Award win.
The WUHomeCooked Campaign:
PRA Public Relations team members were tasked with earning a key public relations win in support of the broad #WUHomeCooked consumer campaign. Within one month, we had doubled our target result, earning valuable media coverage, social sharing and positive community sentiment.
ONE MONTH RESULT: TWO TOP-TIER MEDIA PLACEMENTS, 200+% OF GOAL
The Western Union #WUHomeCooked campaign was featured in these earned media outlets, with the following results:
Published December 2015
282:1 social share ratio
7.2 million online unique impressions monthly
Feature written by a 99 social/media credibility-ranked journalist
Published April 2015
33.7 million online unique impressions monthly
3,000+ shares, 3,000:1 journalist-to-community share ratio
98 social/media credibility ranking
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