Three Key Pillars for Public Relations Success
It’s an amazing feeling. As a company leader, you go online – and there it is, a thoughtful, well-rounded and brand-boosting feature story in a leading digital publication. Your industry leadership has plenty to do with making the cut for editorial inclusion. But – how do you make the leap from industry excellence to feature story publication?
For many companies, it starts with the right choice in a public relations agency partner. The right agency is, however, an elusive asset. Top Technology and Business PR agencies may have high-impact websites or sophisticated sales materials – but that won’t open the door to public relations results and media coverage success.
Our team at PRA Public Relations has found that there are three key pillars to public relations success.
These elements are critical to top-tier media results, which in turn support your company’s goals for acquisition, market expansion, partnerships and sales growth by providing information-rich, credible coverage in key industry, business and technology publications. In no particular order, here are:
The Three Key Pillars to Public Relations Success
Durability, Visibility for Business Bottom Line
Public relations serves a very distinct role in marketing. Its messaging and results are long-lasting and created by an independent third party – the journalist. This means that any media result delivers extended SEO and digital benefits and isn’t dependent on a continuing budget. For growth enterprises, this long-term impact is critical – and cost effective.
Understanding a Fast-Changing Media Landscape
The world of journalism and media is changing constantly. It is essential to be well-entrenched, expert in understanding and able to move swiftly to earn client results and navigate the needs of the media world. Delivering news and views a journalist can use is essential; tying that to the client’s business growth needs is the key to success.
Transparency and 24/7 Responsiveness
The media news cycle stops for no one, so being swift and proactive in working with the media is key. PR is never a “set it and forget it” automated campaign strategy. Being one step ahead is key. In support of this responsiveness is ruthless transparency. PRA Public Relations is transparent about its work methods, and pricing - and won’t hesitate to tell a client what strategies will work best for them to get them the results they want.
If you’d like to better understand public relations and its role in driving success for your company, feel free to reach out: pam@prapublicrelations.com, or book a no-obligation fact-finding meeting below:
