Crisis Communications Streamlined: A Crisis Comm 101 for entrepreneurs and emerging enterprises

When a business crisis hits, the worst time to figure out your response plan is during the chaos. Whether you're a solo founder or running a growing startup, having even a lightweight crisis communications plan can make all the difference.

This quick guide is your “Crisis Comm 101” – designed for entrepreneurs and emerging enterprises who may not have full-time PR support, but still need to be prepared.

5 Key Steps to Stay Ahead in a Crisis

1. Prepare Now
Know who your spokesperson is, how your team will communicate internally, and what not to say (hint: avoid blame or speculation).

2. Focus on Core Messages
Even if you don’t have all the facts, be responsive, show transparency, and prioritize your customers and team.

3. Don’t Default to “No Comment”
If you can't speak on details yet, acknowledge the inquiry and promise to follow up—silence can damage trust.

4. Craft a Clear Statement
Write a 1–4 sentence statement to anchor all responses. Use it for media, staff updates, and stakeholder communications. Update it as needed.

5. Loop in Your Team
Everyone—employees, contractors, partners—should know who speaks for the company and what to do (or not do) in a crisis.

Crisis preparedness doesn’t have to be overwhelming. A few simple steps—clear roles, consistent messaging, and team alignment—can help you stay in control when it matters most. Start small, stay clear, and be ready.

🎯 Need a checklist to build your mini crisis plan?
📄 Download the full guide with workbook → [Click here to get the full report]

Questions or want help developing your crisis plan?
📧 pam@prapublicrelations.com | 📞 +1.503.298.9749