STRICTLY SOCIAL. UTTERLY SUCCESSFUL.
IT’S NOT BRAGGING IF YOU CAN BACK IT UP.
This library of social media success case studies form our leading social media partner is the perfect pairing of social, digital pay-per-click and influencer strategies to create even greater success for your enterprise. Paired with industry-leading public relations results, the impact on brand recognition and consumer engagement is unstoppable.
Goal: DRIVE AWARENESS & CONVERSIONS FOR ECOMMERCE LUXURY BRAND
A luxury online brand was looking to create viral buzz around its new collection launch. PRA Public Relations strategic partner TreDigital created a strategy that engaged the consumer then delivered a luxuriously compelling call to action:
CAMPAIGN STRATEGY
Boosted Stories and Newsfeed ads on Facebook and lnstagram + a Shopping Spree Giveaway to drive immediate action.
Micro-Influencers were asked to share short and fun videos and stories with a preview of the collection.
used videos to create a two-tiered campaign:
• Broad reach campaign via lnstagram and Facebook Feed to gain attention.
• Re-targeting of engaged users via Stories announcing the shopping spree to drive traffic to the collection landing page.
RESULTS
LEVERAGING TIKTOK FOR LANGUAGE APP SUBSCRIPTION SUCCES
A top language app was looking to increase the download volume and drive paid subsciptions. Its goal was to drive app downloads and conversion to paid subscription. For this market segment, TikTok was the selected social channel:
CAMPAIGN STRATEGY
The campaign focused on driving broad awareness and retargeting via TikTok Pixel.
The campaign tested three different ad formats:
• In-Feed ads created in partnership with the Influencers and exclusive to the category Brand Takeover helped establish overall brand awareness and initial user engagement
• Follow ed up with the Top View ads to build on the brand Takeover
• Retargeted users with the Hashtag challenge ads
RESULTS
